
- Centered- The main body of text is centered, as if this would bring a sense of order to this chaotic melange.
- Warped photos- Thin Heads, which could be a Barnes&Barnes song. Distorted images detract from spatial intelligibility.
- Too many fonts-I think there are 11 fonts here, well probably 12. I've lost all hope. Looking at too many fonts is like hearing too many voices.
- Missing margins- The lack of definition gives the eye no respite. I don't know if the Thin Heads popped out of Yankee cap's left ear or not. Thin Head Hat Guy has shadow legs.
- Clutter- The centered main body of text is squeezed together with advertisements for what I assume are sponsors-glad I'm not one! The net effect of so many objects is an impression of a visual non-sequitur.
- Busy background-Is "ciroc" a word on that can, or a rebellious word attempting to escape a sentence? Poor readability and intersecting images leave me asking "Where's Waldo?" Crowded images cannot send a clear message.
- Tacky type emphasis-"HOUSEWERK" font is a Housewreck, communicating nothing useful. "RESIDENT NIGHT" looks like a horror movie title. Why?!? To emphasize in this way is to neutralize the impact into pointlessness.
- Bad bullets-Stars? Really? They don't improve definition.
- Trapped negative space- Above and beneath "$5.00 ALL NIGHT" is a space that is negative, yet still distracting. Also to the right, behind ghost girl, is negative space for her curly second head. The space is wasted and asymmetrical.
- Stairstepping-It's not clear what the relationship is between "Housewerk" and "Resident Night." They're separated by the date, and I think a linear arrangement would reflect some much needed linear thinking.
References:
Hagen, R.,& Golombisky, K. (2017). White Space Is Not Your Enemy:A Beginner's Guide to Communicating Visually Through Graphic,Web & Multimedia Design. Boca Raton, FL: CRC Press, Taylor & Francis Group, CRC press is an imprint of the Taylor & Francis Group, an Informa business.
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